Charlotte Byndas

Inspiring Success in Many

Social Media/Recruiting in 2012

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Have you been following any/all of the buzz on, social media and how it is changing how organizations locate, attract and then hire talent?   It is a lively topic to say the least.

Keep in mind there is a huge difference between knowing and understanding.    Having a person as a contact in a social network (Twitter/Google +, Facebook, Linked In)  is knowing who they are, in order to interest them in a new opportunity you have to understand what they want.   This requires building a relationship.

A hammer is a tool used to build a house.  Social media is a tool used to build a relationship.

The article below is yet another take on social media and how it will/will not be playing a role in recruiting as we move into 2012. The first highlighted quote (see below)  is great affirmation for what search entrepreneurs believe.  Every professional in a recruiters niche is a candidate. It is a simple concept and the  “game changer” for recruiters internal/external who “get” the increasing talent shortage.

“A company either waits for the moment that someone presses the button and turns themselves into a candidate and then jumps on them, or makes a proposition that is attractive and tempts them into candidacy. Hence at the core of Recruitment 3.0 is that everyone is a candidate. And it is up to us to create candidates not wait.”

Article from Forbes: Social Media Transforms Recruiting

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Author: Charlotte Byndas

Charlotte A. Byndas started her career in the search industry in 1993 just as the industry was embracing the technology revolution that would change the very DNA of executive recruiting. In 1994 she lead efforts to automate one of the most successful franchise offices of Management Recruiters International, building their first contact management system and website. Over the next few years she successfully launched and managed several new recruiting companies servicing the IT, manufacturing, healthcare, IT, accounting, insurance, engineering, sales, and non-profit industries. In 2002 she turned her efforts toward helping individuals launch and build independently owned recruiting companies helping to close over $30 million system wide, earning her countless testimonials labeling her “recruiting ninja” and “recruiting “guru”. Launching Search Entrepreneurs Inc, and TheITRecruiters she helped develop the first anti-franchise model in the recruiting industry as well as an innovative "candidate first" approach to IT recruiting.

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