Charlotte Byndas

Inspiring Success in Many


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Social Media/Recruiting in 2012

Have you been following any/all of the buzz on, social media and how it is changing how organizations locate, attract and then hire talent?   It is a lively topic to say the least.

Keep in mind there is a huge difference between knowing and understanding.    Having a person as a contact in a social network (Twitter/Google +, Facebook, Linked In)  is knowing who they are, in order to interest them in a new opportunity you have to understand what they want.   This requires building a relationship.

A hammer is a tool used to build a house.  Social media is a tool used to build a relationship.

The article below is yet another take on social media and how it will/will not be playing a role in recruiting as we move into 2012. The first highlighted quote (see below)  is great affirmation for what search entrepreneurs believe.  Every professional in a recruiters niche is a candidate. It is a simple concept and the  “game changer” for recruiters internal/external who “get” the increasing talent shortage.

“A company either waits for the moment that someone presses the button and turns themselves into a candidate and then jumps on them, or makes a proposition that is attractive and tempts them into candidacy. Hence at the core of Recruitment 3.0 is that everyone is a candidate. And it is up to us to create candidates not wait.”

Article from Forbes: Social Media Transforms Recruiting

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